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PawPal

PawPal

PROJECT OVERVIEW

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Why PawPal?

The inspiration behind designing Pawpal stems from our profound understanding of the significance of pets in families and the innate desire of all pets to establish strong friendships within the community. With PawPal, our aim is to provide a platform for all pets to connect, allowing them to find new friends in neighboring communities and fostering social interactions among pets.

PawPal's Goal

In a world where our pets are cherished members of the family, Pawpal aims to enhance their social lives by facilitating interactions between a diverse array of animal companions. Whether it's a playful dog seeking a four-legged playmate, a curious cat looking for feline friends, or any other pet yearning for companionship, Pawpal is designed to be the go-to app for fostering these connections.

My Role:
  • UX designer
  • UX researcher
My Responsibility:
  • User research
  • Creating intuitive navigation
  • Aesthetically pleasing layouts
  • Enhancing the user experience
  • Usability Testing
  • Wireframing and Prototyping
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PERSONA
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Ashley
30 | Female 
The owner of a 5-year-old Golden Retriever
Living in San Jose, California

 
Bio
Ashley would like to help her pet 'Buddy' find a canine companion in the neighborhood. Golden Retrievers are social dogs that need lots of exercise and play to stay fit, and they often enjoy interacting with other pets and people.Ashley lives in a very quiet neighborhood. She knows there are dog-owning families in her neighborhood, but she always has a hard time meeting other dog walkers in her neighborhood. She walks her dog at 10:00 pm. She thinks most people walk their dogs after dinner, so it's hard for Buddy to make friends in the neighborhood.
Goals
  • Find a socialization partner for Buddy
  • Participate in pet socialization events
  • Get information about the pet community
  • Conveniently schedule pet appointments
Pain  Points
  • ​Difficulty matching pet partners
  • User privacy and security issues
  • Lack of active users
  • Difficulty in arranging activities
  • Complicated user interface

PawPal User Interest Report

           Purpose of the research:
 
To analyze the current state of the existing pet socialization market, determine if there is a demand for a pet socialization platform, and determine the potential value of developing such an application. Provide a basis for the development of the PawPal application.
Research Methods:
 
  • Online questionnaire
  • Face-to-face interviews
  • In-call interviews
  • Social media data analysis
                              Conclusion:

Market research shows that pet owners have a clear need for a dedicated pet socialization platform. Not only do they need a platform where they can securely share information and match their pets with playmates, but they also want the platform to provide tools that make it easy to organize and participate in pet events. A simple and intuitive user interface and high user activity are their basic expectations for such a platform. Therefore, the development of a new pet socialization application, such as PawPal, has vast market potential and social value.

                                   Key Research Findings:

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1. Pet Socialization Needs: 86% of pet owners said they would like a dedicated platform to exchange pet ownership experiences, find playmates, and schedule pet events.
2. Privacy and Security Needs: Since there is no specialized pet social platform on the market, pet owners are concerned about personal privacy and the security of their pet's information when using general-purpose social media.
3. User activity prediction: 75% of pet owners say they are willing to become active users if there is an easy-to-use, feature-rich pet social app.
4. Event organizing tools: 90% of respondents believe it is currently inconvenient to organize pet-related events and expect better tools to help them plan and participate in events.
5. Interface friendliness expectations: For a new pet social app, 74% of potential users expect it to have a simple and intuitive user interface.

PawPal, the essential app designed with one simple purpose – to help your furry friend make connections within the community.

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Pawpal is your canine companion's passport to finding local pals, ensuring they build meaningful friendships right in their neighborhood.

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USER JOURNAL MAP

Open The App
Register An Account
Select Pet Type
Add Pet Info
Find a Playmate
 Map Page
Home Page
Publish a new post
‘Say Hi‘
Send a Message
Locate playmates
 Play and Enjoy!

MOCKUPS

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  • Add account email address and password

  • Add colors

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  • Add highlighted button display

  • Improve text

  • Adding icon images

  • Add background color

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  • Add colorful icons

  • Add selection instructions

  • Adds click-through interactivity

  • Add color

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  • Add new post content

  • Add activity indicator

  • Create post interaction data

  • User interaction buttons

  • Layout Adjustment

  • Colors and visual accents

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  • Use pet's photo to identify the exact location

  • Add icon colors and styles

  • Improve the contrast of the search bar

  • Improve the brightness of the bottom navigation bar

  • Enhance the overall color of the user interface

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  • Provide direct visual cues

  • Change button colors

  • Adds a sense of depth to the interface

  • Overall color and visual appeal

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PAGES
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Landing Page
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Welcome Page
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Home Dashboard
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Invite & Add
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Share Your Moments
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Sign In
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 Choose Your Pet Category
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Pet's Neighborhood Map
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Messages
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Setting Page
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Sign Up
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Your Pet's Profile Setup
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Playmate Locator
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Profile
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Customer Service Page
Understanding and meeting the needs and expectations of your users is the key to success in application development.
​REFLECTION
In the digital age, protecting the privacy and security of users is crucial.
Prior to product development, an in-depth understanding of target user needs and market gaps is essential to guide product functionality and design.
Putting the user experience at the center of design and development can dramatically improve product appeal and user satisfaction.
User feedback during project development is a valuable resource for product improvement.
Continuously collect user feedback and make minor adjustments and functional improvements to the application to improve user satisfaction and application stability.
Increase user stickiness and build active online communities by facilitating interactions between users, such as community forums, event organizing tools, or pet-themed challenges.
​NEXT STEP
Ensure long-term user growth by expanding the user base through targeted marketing and partnership strategies while exploring new market opportunities.

Thank You

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